Wow, I just gave you the secret to riches. Create value. But what does this mean?
I was thinking about how to provide people with the tools they need to be successful at making money on the internet. Sure you can build a website, you can sell products for profit, you can create an online tool, but if you are not creating value… you will not find any real success. And by success, I mean money, riches, or wealth.
So what is value and how do you create it? Value is something that means more to somebody else then it takes to produce the something. For instance, if I have a way to save a company $50,000 on their energy bill, I can charge for the information right? Yes, the value is the way, or information, to save $50,000 on energy. Probably worth less than $50,000 and more than $1, but there is a value that can be placed on it. The only problem is that everybody knows these ideas and many people have written about them, so the value of the information is much lower.
That is the typical problem in network marketing. You want the easy sell or easy sponsor, so you think it is enough just to tell people you do XYZ network marketing company. Perhaps if you were the only XYZ network marketing distributor this would work, but you are not. What value do you provide that nobody else does?
There are ways to provide value in network marketing. Probably the best one today is your unique perspective on finding leads, staying organized, or creating a group to depth. People are hungry for information on doing the business so if you have something that works for you, you can let other people know. Can you sell your information product? Only if it is truly unique, complete, and entertaining.
Could you just give away your starter kit or offer a money-back guarantee to provide value? Giving away the kit is a bad idea, because it encourages people to join and do nothing. A money-back guarantee is good, but easy to emulate. Tools to be successful in your business are going to be your best avenue for value.
Your value to your multi-level marketing company can be producing sales, no doubt. How do you produce sales? Many online avenues for selling are strongly discouraged by MLM companies, and many others do not produce results large enough to support a person.
You can produce network marketing results by either creating a new market or competing with your fellow distributors. Competing tends to be a bad way of doing business. We always want competitive advantage where we can get it, but creating a new market will produce much better results than snatching market share away from others. How do you create a new market? Reach people that are not being reached, and produce value within that market. People already need and want what you are selling, but nobody has presented it in a way they understand. Be the person that does.
How do you create value?