The Chicago Cubs have waited 108 years for a World Series championship. Talk about spider patience. Especially those Chicago Cubs fans that continue to go to games or watch on television year after year expecting different results than the previous year. How is it even possible to have that kind of patience?
Sometimes in business having patience, even spider patience, can be a virtue. Sometimes being more aggressive is in order. How do you tell the difference between the two situations? As a rule of thumb, you want a new business to show a yearly net profit within 5 years. Some businesses will show a good amount of revenue early, some will not. It is up to you to determine what to expect and when to expect it. Here are some things you can research or be on the lookout for: