While on my blog I mainly promote SplashPlan.com, our tool for online network marketing, you might be blogging without being connected to a business. I know my daughter Chelsey blogs quite a bit, but it is more of a personal travel blog. Still, travel blogs make money. How? Mainly through related services and advertising. Here are some ideas on how you could be selling to your blog readers.
Selling To Your Blog Readers: Make Sure You Have Traffic
You may be just starting out and wondering how you can make money on your blog. Well first you need traffic. You need traffic before you start selling to your blog readers, otherwise you will spend too much time in the spin of seeing if your links are working. They won’t be. Because only a few people are visiting your blog today, and only a subset will be interested in what you are selling. If you wait until you have at least 100 new visitors a day before you start trying to sell, you can concentrate on producing great content.
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Evergreen content: What is it? Why is it important? You may think there are several kinds of content: videos, audio, images, or writing. Or perhaps you think of business stories, entertainment, lifestyle, or science. In this case, I am talking about the difference between current events and evergreen.
What Is Evergreen Content?
Evergreen content is relevant into the future, but what does this mean? Think about a book written in the 1920s. It is likely evergreen otherwise it would have lost its relevance and you wouldn’t know about it. Evergreen content is usually in the form of “how to” but could be an article describing something, such as describing evergreen content.
Why Is Evergreen Content Important?
You could write an article (or create a video) about an event, such as Hurricane Harvey, but the event becomes a think of the past fairly quickly. Then fewer people are interested in reading your article because it has lost its relevance. Of course getting that initial bump of traffic because people are interested in Hurricane Harvey is nice, but most of the time we are more interested in long-term traffic.
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