Evergreen content: What is it? Why is it important? You may think there are several kinds of content: videos, audio, images, or writing. Or perhaps you think of business stories, entertainment, lifestyle, or science. In this case, I am talking about the difference between current events and evergreen.
What Is Evergreen Content?
Evergreen content is relevant into the future, but what does this mean? Think about a book written in the 1920s. It is likely evergreen otherwise it would have lost its relevance and you wouldn’t know about it. Evergreen content is usually in the form of “how to” but could be an article describing something, such as describing evergreen content.
Why Is Evergreen Content Important?
You could write an article (or create a video) about an event, such as Hurricane Harvey, but the event becomes a think of the past fairly quickly. Then fewer people are interested in reading your article because it has lost its relevance. Of course getting that initial bump of traffic because people are interested in Hurricane Harvey is nice, but most of the time we are more interested in long-term traffic.