Small Changes With Big Results
Sometimes being a business person is similar to being a painter of paintings. It’s the smallest details that make the biggest differences. And you have to pay attention to all of those details, at least at first when you are just getting started. The customer’s perception of your company and your product are at stake… so what kinds of things should you worry about?
The internet is a tale of two cities. One dark and desolate, and one bright and populated. What is the difference between the two places? The most minor of minor things. And it may not be anything you’re thinking about. Is it design? Is it speed? Is it wonder? Is it usefulness? The answers: Maybe, maybe, maybe, and maybe. It seriously depends on what your target visitor wants and what your target visitor expects. And then, you have to give them even more than they expect.
So then it all comes back to marketing right? Well… yes, and no. It is very important to know what your customer’s (or visitor’s) requirements are. Then you must really get into their mind. Deliver innovation where innovation is not possible. Smooth out the jagged lines or fill in the gaps of the customer’s requirements with what they really want, before they know they want it. This is really where the art in business comes in, knowing the unknowable, doing the unthinkable, being the best in a catagory of no equals.
It all comes down to creating something that draws in visitors and customers like a magnet. They can’t help themselves, they are drawn to your business. They may not even be sure why. It’s all of those little details that mean so much.
Make sure to check out other business leaders and their obsession with detail. People like Howard Hughes, Sam Walton, and Bill Gates. They built their obsessions into empires.