The Skill Of Selling – Part 5

A sales presentation can be delivered to your warm prospect through print, through a presentation, through a website, or various other ways depending on your creativity.  We say “warm prospect” because this prospect has been sorted and filtered, and does know a little about what’s going on from your mini-marketing message.  He is receptive to continuing in the process so you deliver a detailed sales presentation to him.

The detail given should be at a medium level, not too high and not too low.  You can tailor the sales presentation to the type of prospect or you can give a higher or lower-level amount of detail depending on the responses the prospect gives.  A self-service platform like a website allows scaling of detail by presenting at a high level but allowing the prospect to get more granularity with the click of a button.

Make sure to review the following resources for more information:

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