The Skill Of Selling – Part 4
Delivering your mini-marketing message to your prospect is about networking or advertising. When you network, a qualified lead can be given a very short introduction to what you are selling, then invited to review your sales presentation. A sales presentation can be either printed or delivered, so depending on how you do it, you can either offer to send the prospect your presentation or invite him to attend one.
With advertising, we do generally the same thing by delivering a message to a targeted audience through print, radio, television, internet, or other media. Our advertisements will similarly entice the reader to take the next step and view or attend our sales presentation.
Make sure to read more about advertising and networking in the following resources: