Step By Step Startup Plan

So you have just joined a new multi-level marketing program? What should you do now to help you be successful?

1. Become a business. Being in business has a better image than being an MLM representative. You don’t work for the MLM company do you? You work for your own business so you should have a business name.

2. Get business cards. Exchange them with other people that you meet for their business card so you can stay in touch.

3. Announce your business to your family and friends. Let them know that you are going to sell your products at cost to the people you know and ask if they would like samples. Along with the samples make sure to get them a product brochure or catalog. Note that your family will give you free publicity to their friends, who you also can give samples to, but sell at full cost or at a minor discount.

4. Begin networking your business. Ask people you know for referrals of others who would like the products or might be interested in a business opportunity.

5. Get a web presence and a twitter account. Facebook, twitter, and other social networking sites are nice places to promote your business. You may or may not get orders but you can give it a try. You may also be able to use an affiliate web site set up by your MLM company or an upline distributor to promote your MLM business.

6. Set up a web site, if you can afford it. Having a web site name will improve the image of your business, especially a .com site. Having a web site name can cost you as little as $10 a year, you can either forward it to an affiliate web site for about $10 additional per year, or you can buy web space for about $120 or so per year.

7. Learn by reading books. Marketing, Sales, and Business Management are areas you want to concentrate in. You may also want to read MLM or Network Marketing specific books. Use the library because most books you can buy will also be found there.

8. Remember that you want to market and sell, but don’t forget about the management of your business. You will need to be able to fulfill orders, take telephone calls, and various other support functions for your business. Your business policies will assist in the success or failure of your business.

Make sure to have fun with your business and avoid spending money when you don’t absolutely need to. Good luck to you!

Multi-Level Marketing Shortcuts

Multi-level marketing companies usually provide training and materials needed for the new distributor to begin making sales. Often the material is not well tested but it is usually professionally created so that it does help to create a professional image for the distributor. Materials provided can be used to sell the product and or recruit new distributors, and is compliant with company policies. It would cost quite a bit to produce your own materials and you would still have to make sure the company would approve of them, so using the company’s printed material is preferable.

When you make the move to the internet, you won’t have an option to take web pages directly from the company so you will be designing your own. The nice thing is that you can use the copy from the company’s printed material, you just have to include the trademark and copyright symbols. You probably also have to identify yourself as an independent business person. You can check with the company or your upline for requirements of doing business on the internet. But using the copy, or the words, makes it a little simpler than trying to write your website from scratch.

It is possible that the company has a distributor marketing plan already created that can be put to use in your business. Be careful taking a pre-packaged marketing plan though, because if everyone is doing the same thing it may not be a good way to go. It is always best to market in a way nobody else is doing to get the best response.

This brings up a good point about selling a multi-level marketing product: When you are the only one selling an item there is no worry about competition, but selling amongst a group of other distributors might make it difficult to market the product. Always remember to sell yourself and find benefits of doing business with you. Avoid competing head-to-head with other distributors when possible.

Google Is My Friend

Rather than telling you specifically where to go or what specifically to do, I usually say to use Google to find things or look up information. I do this because that is what I do. Whenever I have a question of any kind that some person may know, I do a search. You can use Google, Ask, Bing, Yahoo, or any number of other search engines, type in your question, and up comes a list of possible answers. Some will be better than others but you look through them and hopefully get the answer you need. Learning to search and research to find the answers you need will be important as you grow and build your business.

Need a tax question answered? Search the question. Need to incorporate? Find somebody who will help you. Want to understand business concepts? Search the concept. Search is not perfect but it can be a great start.

You do need to understand that some information is better than others. Sometimes turning to a professional for help will be in order. But a search may give you basic information to know whether you need more help or not.

When you are building and promoting a web site, search can help you determine what is possible and how you can accomplish it. Do you want a feed on your blog site? There is a way to do it and information abounds for how to. Make sure to look at multiple sources though because some people will want to charge you for what you can get for free elsewhere.

I could do all the research for you and list specifically where to go and what to do, but most of that information does exist on the internet and there will be questions I don’t answer for you. So do what I do and Google it.

Linking To Your New Website

Your website is your sales presentation and much more, but you must advertise to get visitors, warm leads, and or prospects to your website (i.e sales presentation). The way you do this for a website is to have advertisements that link into your website. Advertisements can be long winded or a little blurb that quickly describes what your website is. Sometimes your advertisement is actually built from your website. This is the case when a search engine indexes your web pages.

Nobody will know about your website until you start getting links to your website from other sites. Typically the way this is done is by telling the other website about your site, or submitting your site. You can submit your site to directories and search engines. And there are a ton of them! I would start with Google and Bing, then do a search for search engines and directories from Google for more places to submit your site for free.

Another possibility is to exchange links with other similar websites. You would typically contact the other site by email and ask if they would like to exchange links with you. Then you put a link to them on your site and they put a link to you on theirs. Many web owners will gladly exchange links but others may not reply, but keep trying.

If you have a blog, there are a ton of RSS search engines and other ways to promote your blog. Do a search for “How do I promote my blog” for more ideas. Many websites provide this kind of information to you. Additionally, you may want to post thoughtful comments on other blogs in response to their articles. Most comment forms include your name and website name so people can see what your site looks like. You might also try this with non-blog websites, I’m sure you would get a few visitors.

There are places on the internet where you can submit classified advertisements that include a link to your website. Many are free. I am not sure how effective advertising this way is, but you might get a visitor or two. One last way to advertise your website for free is social networking sites. I have talked about these before but they do often allow you to link directly to your site. Up and coming social networking sites such as twitter.com are often very effective.

There are tons of other ways to advertise links to your site, just do a search for “How do I promote my website”. Many will submit your site for cost, but you really want to try to promote your website for free. Stick to free. I say this because some of the best ways to advertise your website on the internet are free. If you can, I would measure the most effective ways to advertise for free, which website statistics often provide.

Ultimately we are more concerned with sales than visitors, so the more targeted your visitors are the better. In other words, when your advertisement is presented to your demographic and they visit, they are most likely to buy.

The way that I promote my website is to spend a little time each day on promotion activities. Set aside an hour or two, research, and post requests for links. It is not hard work and it will produce results in the long run. I often switch from method to method, for instance today I will post responses to blogs and tomorrow I will submit my site to directories.

For those of us doing multi-level marketing, you can assume that the same concepts are generally true of recruiting.

How To Write A Website That Sells

So you want to write your own website? I would suggest a good web page designer and a lot of practice before moving on to a hosted web site with your own URL. What is a URL? It is a website name like SplashPlan.net. But I digress. The technical aspects of your web site are important, but there are many sources for this information. What I want to talk about is the general design of a web site to sell a product, an opportunity, and to support your customers and your distributors’ needs on your website.

The basic design of your website should have a menu of links near the upper-left-hand corner of the page, either along the left side or along the top. The menu will be jumps to various places on your website, major categories. Your home page should begin selling the product, opportunity, or both. The presentations on the website should be kept at a high level with links to more detail should the visitor want to see it. Under the individual page’s presentation should be three links, with the most logical next step first, one where the user will request more information by mail, and one where they can place an order.

Graphics should be kept to a minimum to speed up each page load. Links can be text rather than graphic links. Pictures should be relevant and not frivolous. For instance, a product picture is a good idea but pictures just to support the idea being discussed are not really needed. People use the internet for the information and not the pictures. The text, though, should be well presented and readable. At the bottom of each page I usually include a copyright notice and webmaster email address.

Contact information, frequently asked questions (FAQ), and other information can be presented in major categories. Information to include should be anything that supports the business and its functions, such as providing information that somebody might call to ask. Information about the company’s founders or history should only be included if relevant to supporting the business’s functions.

Having said all of this, most of this represents my own personal preferences. Today most people have high speed internet; however, there are some people that still have dial up, as incredible as this sounds. Including graphics, videos, or other media that takes a while to download may or may not be an issue for your customers. It is important to know who your customers are to make this determination. For instance, we learned that many people shopped our web site over lunch at work, that they typically paid well, and that they were suspicious of paying with their credit card on the web site (in a lot of cases). We gathered a lot of information about our customers and made our overall marketing plan support our customers’ needs.

I am a technology professional by trade, but when it comes to creating a web site, I am an artist first, a salesman second, and a techie third. I pour over my website making little changes here and there on a daily basis. I test all the links over and over again. I create test orders to make sure everything is working. I read and reread my web pages over and over again to make sure there are no spelling errors and that I am getting across the meaning I intend. I get feedback directly from customers by telephone about their experiences. I test with several different browsers to make sure the web site looks and acts right with each one.

After our e-commerce site was in its final condition, I rewrote the pages in perl (a computer language) so I could do various things that maybe someday we’ll talk about.

I don’t think I would ever expect a business person to do the kinds of things I did. Still, writing a web site is easy; making it effective as a sales and business support tool is the hard part.