Have you ever wondered: what the heck is SEO? Did you think it was just not relevant for you? Well I have news for you: Google wants to give you free traffic. Yes, free. Totally and unconditionally free. But Google wants to know a couple of things first: 1) Is your page relevant for the keyword being searched for? 2) Is your page perceived as important?
First: What The Heck Is SEO?
SEO stands for Search Engine Optimization. It is a way to tell the search engine what your page or site is about and how important your site is. Google goes out and reads all the web pages in the world (to a point) and scrapes information from your web site’s code (i.e. HTML). It will store your title and description, then read your page to determine what keywords it contains, or what it is about. It comes back every so often and updates your page, so if you’re worried that you can’t improve your page for Google, think again.