Why Recruit Other Network Marketers?

recruit other network marketers - make friendsYou are a network marketer and you want to recruit other network marketers into your network marketing business.  It seems counter intuitive to market your offer to other network marketers, and that would be the wrong thing to do.  Think about it: If somebody comes to you trying to recruit you into their network marketing program because you are in network marketing, that would be repulsive.  But there is nothing wrong with making friends of other network marketers, and even helping them with their own program.

This can seem like a waste of time.  After all, shouldn’t you be going after somebody unconnected so that they can join your program? Here are some very good reasons why network marketers are your best target market.

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What Are The Phases Of Network Marketing?

Chelsey Traveling Europe

Chelsey Traveling Europe

Network Marketing recruiters often take advantage of the phases of network marketing to swipe distributors from other companies.  For instance, if you find it impossible to recruit, you might find an advertisement about no recruiting to be appealing.  The truth is, you have to go through the darkest dark to get to the brightest light.  Things are not easy starting out, and you have to work through the difficult times before you will get to automatic monthly income.

Let us go over the phases so you know what to expect:

1. No downline

During this phase you are trying to recruit your first distributor.  You may find it “impossible”, probably because you are approaching the wrong people, or not enough of the right people.  To overcome this phase, create business processes with activities and concentrate on the activities rather than the results.  When you realize an activity can be improved, improve it.  Contact people interested in starting a business for new leads, and try to get more and more new leads.  Again, don’t worry too much about signing people up, that will come in time.

2. Flows like an ocean, in and out

When you start sponsoring regularly, which you will if you concentrate on activities that lead to signups, you will notice several types of distributors.  The kind that join and do nothing.  The kind that spend a lot and then drop off the map.  The kind that buy for themselves once in a while.  Often this leads to people joining and people quitting, often at the same pace.  This is normal… The thing is, somebody will join and grow, and you will collect these kinds of distributors one by one over time.  The growing distributors are the ones, like you, serious about building a real business and they will lead to large bonuses over time.

3. More new distributors that quitting ones

This is sort of a singular momentum phase where you personally are picking up more new distributors than those that are leaving.  This happens once you become recognized as a leader within your company.

4. Group momentum

Once you hit a certain point, your group will start adding as many new distributors as you do per month.  This is the start of the group momentum phase.  Three and four often come quickly one after the other.

5. Plateau

Often after a period of growth, you will hit a plateau stage where bonuses are about the same for several months.  Breaking plateaus can be challenging, but they usually occur after you hit a point where the business is supporting you.  You have several options here: you can try to bring in more distributors personally, you can try to help your group bring in more distributors, or you can wait for the situation to change on its own.

6. Decline

A major change in the marketplace can bring decline, either for a short or long period.  Perhaps people decide they don’t like the popular product in your product line, maybe regulatory changes bring decline, or perhaps people jump ship for something seemingly better.  The important thing is to determine a cause and see what you can do about remedying it.

I have seen decline mainly in fad product companies that have a swift decline in sales, but I have also heard of other situations where you’ll see decline.  This is fairly unusual for long established companies.

When you know the phases of growth within network marketing, you can better prepare yourself against the negative and against those who would steal you away.  Best to give a good company a chance.

The Heartbreak of MLM

Golden Gate Bridge

Chris at the Golden Gate Bridge

There are so many great things about MLM, multi-level marketing, or network marketing, whatever you would like to call it. Network marketing is actually a slightly different term as it implies making money by networking with other people. Multi-level marketing usually refers to a compensation plan. A comp plan is how the MLM company determines what to pay you. Like playing in a casino, the house never loses money. They know how much of the revenue is theirs and how much is the distributor’s. So the comp plan never pays out more than the total margin of a product, margin being the retail price over cost.

Let us go over what is good and bad about multi-level marketing compensation plans. Here is a partial list of what is good about them:

1. They allow you to help people without neglecting your business

2. In time, compensation becomes residual income. In other words, the work you do today is paid out over the coming years.

3. With residual income, you can take vacations or time off without fear that your job will be gone when you return, or that your business cannot run without you. If you are just selling the product, any time away is a problem.

How about some bad things? There has to be something wrong with MLM comp plans right? Here are some that are partially true:

1. You may not make as much initially as you would if you earned the entire commission on the product. On the flip side, you would probably have to be selling significant volume to earn the lion’s share of commissions. If you are selling in volume, you would also make the majority of commissions in an MLM plan.

2. Having too much invested in a single company can be problematic. However, some MLM companies are good long-term partners.

3. Some MLM companies require large monthly purchases. True, but most require no purchase. However, to earn your downline commissions there often is a minor purchase required (as little as $100 retail monthly).

4. Many companies require you to do distasteful selling or attend meetings, sometimes in locations you must travel to. I have heard this, but most MLM companies do not require you to attend meetings or sell in weird ways. Most meetings today can be held by telephone. Training usually exists online and upline leaders are a telephone call away.

5. MLM companies require you to sign-up friends and family. We have found that “warm market” sponsoring works in some cases, but for the most part promoting the business and letting people call if interested works just fine. If somebody buys a lot from you, you can also encourage them to become a distributor for the discount.

Multi-level marketing is a good place to go for long-term moderate income. If you are looking for income in the billions, it is not the right place for you. But if you are looking for a few hundred to a few thousand dollars per month, it is perfect. Not that all distributors are this successful, but some are.

I have to say that I have seen people spend a lot of money doing unproductive things in MLM. I have also seen people give up way too early. I try to encourage people to do the right things but sometimes it does not work out. That is what breaks my heart.

It does make me feel better to see people become wildly successful.

Are You Charlie Or Alan Harper?

If you watch “Two and a half men”, give me an honest answer: Who would you rather be, Charlie or Alan?  Who would you rather be with?  Ok, so Charlie drinks too much and sleeps around a lot, but he has a house on the beach and rarely works.  Alan, on the other hand, mooches off of Charlie and works like crazy to support his ex-wives.  Personally, I’d rather have Charlie’s lifestyle and or much rather have him as a friend.  And if he could tell me how to be successful by barely working, cool, I’d love it.  I have to admit, I wouldn’t want to sleep around and drink so much, but everything else is great.

So are you Charlie or Alan to your prospects?  Are you the fun person people want to be friends with or the complainer with endless problems?  Do you seem to do well while hardly working or do you do poorly even when you work all the time?  I am not asking you to be dishonest about who you are, I am asking you to believe more in yourself, your mojo, and or your magic.  You are truly magical if you believe it!  Having that positive attitude that people love will make a big difference in your life and in your recruiting efforts, assuming you belong to a MLM company.

If you are banking on a particular person joining your group, you are probably giving off the wrong vibe to them.  Without actually saying this, you must believe that your group is growing and that you don’t need a particular person to join.  They need to join you.  You are the special one, the one that makes magic happen, and they can only benefit by joining you.  But, if they don’t join, it’s ok with you.  You are doing very well, thank you very much.  This is really about an attitude, a confidence that you are a success no matter what happens.

Playing to the person’s strengths is a really good idea.  Seek out people you believe would be really good in the business, don’t just seek out anybody.  Why should Bob join?  Because Bob is the kind of person that people will want to follow.  He is very personable, makes friends quickly, can sell well, is ethical… So if somebody asks why they should join your group, you tell them: “Because I think you could add a lot to our team.” not “Because it will make you a lot of money.”  What’s the difference?  Because people will think you’re a great person when you compliment them.

Make sure to listen.  Listening is very important, much more important than selling, when it comes to recruiting.  Don’t offer a response each time your prospect says something.  Instead, repeat back to them what you think they said to make sure you got it right.  Try to understand where they are coming from.  Is your opportunity right for them?  No?  Tell them that they don’t seem like a match for your opportunity.  Be a friend to people first and foremost.  Find matches, don’t just sell everyone on the opportunity.

Believe in yourself and your opportunity.  Remember that you are magic and that your opportunity will work for you in the long run, with very little effort.  Make sure to talk with people, make friends, be a friend… your business is part of who you are and it’s ok to talk about it, just not ok to recruit anyone and everyone.  Be ready when people ask for more information and get it to them promptly.  Remember that you are in business and you need to execute your business processes well.

One more thing that may help: Recruit some well outside of your warm market.  I like to advertise to get new prospects.  I probably sponsor more by advertising than any other way, but I recruit my best people personally.  Advertising gives me a way to say “This is how I do business”, in spite of the fact that I also do a lot of personal recruiting.

Good luck to you… Remember to be the person your prospects want to be or be with.  Keep a positive attitude!  And, btw, expect nothing from your recruiting efforts and you will surprise yourself.