Have you ever wondered: what the heck is SEO? Did you think it was just not relevant for you? Well I have news for you: Google wants to give you free traffic. Yes, free. Totally and unconditionally free. But Google wants to know a couple of things first: 1) Is your page relevant for the keyword being searched for? 2) Is your page perceived as important?
First: What The Heck Is SEO?
SEO stands for Search Engine Optimization. It is a way to tell the search engine what your page or site is about and how important your site is. Google goes out and reads all the web pages in the world (to a point) and scrapes information from your web site’s code (i.e. HTML). It will store your title and description, then read your page to determine what keywords it contains, or what it is about. It comes back every so often and updates your page, so if you’re worried that you can’t improve your page for Google, think again.
Would you like to improve your website statistics in the next 30 days? I bet you would, so would I. So let us explore this together.
I spent the last 30 days looking at my blog, trying to figure out why my traffic is so low and what I can do about it. Many suggestions I could make are already covered out there so first let me cover the unusual:
My URL was redirected
In the past year we had moved, and there were a lot of activities which led up to the move and a lot of activities after the move. I completely ignored my web properties and when I finally looked back at my blog, the name (URL) had been redirected. So my blog was gone from the web and Google had picked up pages from the website it was redirected to.
Back in 1997, Yahoo was the king “search engine”. Actually more of a directory… but today that directory is no more. It was wonderful to be in the Yahoo directory without much competition, it is what made our business at the time take off to unimaginable heights.
Back in 1997, free for all links were great. People wanted to discover new sites and they would click on all kinds of links.
In 2016, not so much. People in the United States are much more social users of the internet. People in other countries are still in discovery mode, but the US is tired of exploring. We like what we like, no need to venture off.
With all that is different today, how does a new website get discovered, visited, and become popular? Let us first take a look at the top 5 websites in the world, as organized by Alexa:
Twitter is a great social media platform for promoting a website, with the ability to use your website link as part of your profile and as part of your tweets. Make sure not to overuse this feature as it does get to be a bit irritating to other users. You may find yourself unfollowed.
Set up your twitter site by going to twitter.com and clicking Sign Up in the upper right. Follow along with twitter’s set up wizard to get the basics down.
Once you are online, make sure your profile looks good and send your first tweet. That’s all there is to it!
Make sure to watch the video below for more detail.