Back in 1997, Yahoo was the king “search engine”. Actually more of a directory… but today that directory is no more. It was wonderful to be in the Yahoo directory without much competition, it is what made our business at the time take off to unimaginable heights.
Back in 1997, free for all links were great. People wanted to discover new sites and they would click on all kinds of links.
In 2016, not so much. People in the United States are much more social users of the internet. People in other countries are still in discovery mode, but the US is tired of exploring. We like what we like, no need to venture off.
With all that is different today, how does a new website get discovered, visited, and become popular? Let us first take a look at the top 5 websites in the world, as organized by Alexa: