Sales Presentations and Web Sites

We have learned a lot of things thus far so I just wanted to review at a high level. In MLM, you can sell or you can sponsor. You can do either or both by networking or advertising with the objective to get warm leads and give them a sales presentation. You can advertise for free or for cost, off line or on line. We learned that a sales presentation could be a one step or a two step process, with the final step using mostly company or company approved materials. We also learned that in sponsoring or recruiting, you mostly sell yourself and your ability to help your prospect become successful, avoiding references to your upline or company until necessary. We also learned that image is important and we build image by being professional and not by spending lavishly. Your advertising can be used for image building by telling the viewer what they should think of your company, but mainly advertising is used to gather leads.

Your sales presentation can be given in person, by video, or with printed materials but at the point you mention the MLM company or it’s products, you need to use company approved materials. I wouldn’t be too worried about writing a cover letter with key points for joining but the company usually has very good materials and you won’t get in trouble with them for using their materials. If you build your own presentation, you must work with your upline or company to make sure your materials are not going to cause you a problem.

A website can be your sales presentation to your prospect but again you must check with your upline or company about the requirements for selling or sponsoring online. Your website can do everything from beginning to end without your presence, which is great if you have prospects who want to do everything themselves. I would also allow some offline options, i.e. sending your prospect printed materials.

A website can also do so much more than deliver a sales presentation. You can use it in many ways to relieve you of telephone duties. Mainly you learn why a customer or prospect calls, then try to provide the information they need on your website. It doesn’t prevent all telephone calls but prevents some.

When you are starting out, it is important not to spend tons of money on things, but you can develop your own website with free tools that are available. It is definitely not so important to develop a site that you must spend hundreds of dollars. In fact, your upline may actually have a prospecting web site that you can use to provide information to your prospects.

Advertising on the Internet

When you think of advertising on the internet, you may think of a web site. In my opinion a web site is not advertising but is your full sales presentation. You can build a website but that does not get you prospects. You must advertise your web site in order to get visitors, which could be prospects if they came to the website via a marketing message. Visitors may also be many other things such as spies or accidental tourists.

So you have built your web site but have no visitors, hence no prospects. What can you do to get prospects? Yet again you must advertise, somehow, to get prospects. Advertising for a web site can be done offline but this article is about advertising on the internet. Online advertising can be done in a variety of ways, some free and some for cost. Free advertising might be done by submitting your website to a search engine, posting a link to a free-for-all links site, or posting a classified advertisement. It can also be done via a social networking site like Twitter, Myspace, or Facebook.

Pay advertising can be done through various website. When you pay for advertising you should be guaranteed to get visitors to your site. Google has adwords which will post your advertisement in various places and charge you only when somebody clicks on your link.

One thing I had mentioned before is that you can advertise on the internet without having a web site. For instance, you can place a classified advertisement that has a prospect call you on the telephone for further information.

There is advertising galore available on the internet and you can do a google search to find more information or examples. If you want free advertising, search for free advertising. Regardless of how you advertise, your objective is to get prospects so you can give your presentation to them, whether on your web site, over the phone, in the mail, or in person. Not everyone will become a customer or distributor so we are seeking a constant inflow of prospects.

Advertising is a way that we can clone ourselves and not personally give a marketing message to each potential prospect. In other words, our objective with advertising, free or otherwise, is to save ourselves time. If it costs us more time to advertise than if we contacted people personally, we are doing the wrong thing.

I will post information soon about building a web site.

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