How To Do Facebook Live

how to do facebook live - facebook picI just tried Facebook Live over the last couple of days and it is so easy to use.  Why would you want to use it?  Because when you do, you are producing a video of yourself, but you also get feedback from people who watch.  You can customize your message and respond to questions.  I will bet you are wondering how to do Facebook Live…

Instructions On How To Do Facebook Live

When I am on my laptop, I start Facebook.  At the top of the screen is my status update box, the one that says “Create a Post” right above it.  Next to the Create a Post text is “Live Video”.  Click that.  Don’t worry, you won’t be live right away.

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What The Heck Is SEO?

what the heck is seo?Have you ever wondered: what the heck is SEO? Did you think it was just not relevant for you? Well I have news for you: Google wants to give you free traffic. Yes, free. Totally and unconditionally free. But Google wants to know a couple of things first: 1) Is your page relevant for the keyword being searched for? 2) Is your page perceived as important?

First: What The Heck Is SEO?

SEO stands for Search Engine Optimization.  It is a way to tell the search engine what your page or site is about and how important your site is.  Google goes out and reads all the web pages in the world (to a point) and scrapes information from your web site’s code (i.e. HTML).  It will store your title and description, then read your page to determine what keywords it contains, or what it is about.  It comes back every so often and updates your page, so if you’re worried that you can’t improve your page for Google, think again.

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How To Write A Blog Post

how to write a blog post - wine and captionsThis is how to write a blog post, according to me: First I start with stream of consciousness writing and see where that leads me, I ultimately make sure I have enough words, I edit my blog post several times, I come up with 2 or 3 links to other blog posts that have their own information, and then I try to find a picture that relates, usually a picture I have taken or one of my family after I get their permission.

Stream of Consciousness Writing

How do I describe what stream of consciousness writing is?  Well, I just write stuff.  Good or bad, right or wrong, I just put down my thoughts as I think them.  Often the best writing is done as you think of stuff, and if not you will edit later.  Write and write and write, if you think about flying a kite, write about flying a kite.  If the weather is good and you wish you were outside, write about it.  Get those flying thoughts down.

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How To Calm Your Mind

how to calm your mind - with beer i guessMy mind is busy today with all kinds of things so I thought I would write.  By write, I mean something a little more interesting than some of the dribble I have been publishing lately.  So today, grasshopper, I am going to teach you how to calm your mind.

As always, I like to write about things I have problems with myself.  Quieting my mind so I can focus is one of them.  But I know some things that work for me and perhaps they will work for you too.

Stop and Stare

Often busy work gets overwhelming, especially if it is not productive busy work.  Reading email, checking out social media, surfing the web, or interrupting myself with a random thought that leads to more busy work.  The best thing to do when you need to regain your focus is to stop and do nothing.  I usually stare at my computer until I can regain my composure.

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Website Statistics: Improve Your Traffic In 30 Days

website statistics - analyticsWould you like to improve your website statistics in the next 30 days?  I bet you would, so would I.  So let us explore this together.

I spent the last 30 days looking at my blog, trying to figure out why my traffic is so low and what I can do about it.  Many suggestions I could make are already covered out there so first let me cover the unusual:

My URL was redirected

In the past year we had moved, and there were a lot of activities which led up to the move and a lot of activities after the move.  I completely ignored my web properties and when I finally looked back at my blog, the name (URL) had been redirected.  So my blog was gone from the web and Google had picked up pages from the website it was redirected to.

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How To Make Money From Home

How To Make Money From Home - Desk in empty houseI have been working from home recently, trading my consulting time for money. These days because of technology, you can be employed full time and work from home. You can have a business that you run from home. You can sell products, sell your time, fix things, create new music, write a book, have an online business, and so many more possibilities. In this blog post, I am going to try to stir your imagination on how to make money from home.

Trading Time For Money

Probably one of the easier things you can do from home is sell your time.  You could be employed by a company or running your own business.  You could be hourly, on salary, or on contract.

For some ideas on the kind of work you could do: You could be a customer service representative, you could work for a call center, you could do data entry, you could do information technology work, you could design web sites, you could do financial analysis, or you could help someone market their product.  There are probably 100 more types of jobs that can be done exclusively from home.

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Eternal Life – The Search For The Unknowable

eternal life - the unknowableWhen we talk about God, or Jesus, or eternal life, we are venturing from facts and figures into faith.  Faith is not a bad thing, just saying that Google will not tell you if heaven is real or how long God has been alive.  It will tell you about people’s beliefs on such subjects, but cannot possibly tell you if these beliefs are facts.

A new health area has cropped up in recent years that is searching for ways to keep people alive longer, much longer than ever thought possible, and healthy for that matter.  Is this humanity’s answer to eternal life?  Of course, you cannot prevent accidents but you can theoretically prevent disease and postpone aging.

What Kind Of Eternal Life Are You Searching For?

So this begs the question: Are you looking for ways to extend your human lifetime, or are you looking for a spiritual eternal life?  And what could I possibly have to write about either?  Yes, true, I know what I believe about spiritual eternal life, but I cannot really tell you that what I believe is fact.  What I believe is faith.  So could that possibly even matter to somebody searching for answers?  Unfortunately I do not think you will find anything better.

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Help Others Expecting Nothing In Return – SplashPlan.com Lesson

help others - splashplan.comI thought it was about time to write a little about SplashPlan.com, which is our system to help network marketers.  How does it help?  Well, it is free to sign up.  You get free leads by promoting your SplashPlan.com site.  You get free training.  And you can earn a little affiliate money while you are building your network marketing business.  In this lesson I will explain why it is so important to help others and expect nothing in return.

People That Join Belong To Other Network Marketing Companies

When you sign up and start promoting your SplashPlan.com link, something like SplashPlan.com/yoursite, you will get leads that are people that belong to other network marketing companies.  Your job is not to recruit them to your program, your job is to help them be as successful as possible with their program on SplashPlan.com.  While this may seem counter productive, you want to be seen by others as being helpful and unselfish, so you help others without expecting anything in return.

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Getting Traffic In 2016 Is Not The Same As Getting Traffic In 1997

12345845_1124265154274240_1275585496_nBack in 1997, Yahoo was the king “search engine”.  Actually more of a directory… but today that directory is no more.  It was wonderful to be in the Yahoo directory without much competition, it is what made our business at the time take off to unimaginable heights.

Back in 1997, free for all links were great.  People wanted to discover new sites and they would click on all kinds of links.

In 2016, not so much.  People in the United States are much more social users of the internet.  People in other countries are still in discovery mode, but the US is tired of exploring.  We like what we like, no need to venture off.

With all that is different today, how does a new website get discovered, visited, and become popular?  Let us first take a look at the top 5 websites in the world, as organized by Alexa:

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When A Company Should (And Should Not) Invest In Technology

Investing in technology for your small business may seem like a good idea.  Many small business owners have laptops, smart phones, color laser all-in-one printers, digital cameras, or any number of other hardware devices.  Their business may also have specialized software and hardware to control inventory in their warehouse, or to share data among their employees.  There are all kinds of uses for technology and it may seem natural to use technology for any business process that can be done with technology, but that may not always be the wisest choice.  This article discusses when a company should invest, and when it should not to invest, in technology.

Justifications for a technology purchase

When starting new technology projects or purchasing new technology, business managers often use the following justifications:

Competitive advantage – Competitive advantage is when one company has an advantage over another.  As an example, company XYZ has competitor ABC, which has a CRM system.  Company XYZ buys a CRM to eliminate company XYZ’s competitive advantage over it.   Competitive advantage would also apply if company XYZ buys new technology company ABC does not yet have; company XYZ would then have competitive advantage (in theory).

Support a strategy – A company CEO may have a vision for the company’s future.  He or she creates a mission statement to detail the vision, and strategies to realize the mission statement.  The company then buys technology to support one or more of the strategies.

Create a product – Many companies in recent years have used technology to create a product: from web sites such as Facebook.com to companies like Oracle that develop software solutions.  Other companies like Cisco, IBM, and HP develop hardware products that they sell.

Be able to share information internally and externally – A company may invest in a customer relationship management (CRM) product or exchange data with a business partner via Electronic Data Interchange (EDI).

Manage and control the organization better – Companies will buy financial packages such as Quickbooks or software solutions as elaborate as Microsoft Dynamics Enterprise Resource Planning (ERP) package to share and control information within a company.

Market products and share information with customers on the internet – A company may develop a website to share information with their customers about a new product offering or information about contacting the company.  These days the internet has become a self-service marketplace, allowing customers to research, buy, and get service after the sale.

When to invest in technology

The following are situations when companies should seriously consider investing in technology:

When there is a need – The technology is a requirement of doing business.  For instance, a customer begins requiring data transmissions about the status of shipments.  Not implementing the technology means losing the customer’s business.

When there is a significant savings to be had – Implementing the technology means not hiring 5 people, saving the company $250,000 in salaries, taxes, and benefits.

When there are significant revenue gains to be had – A new customer will only do business with your company if you accept their orders electronically, and will sign a contingency contract to that effect.  The value of the business is $2 million per year.

A reasonable return on investment is needed to justify the above arguments.  If it costs $50 million to get $2 million more in business yearly, the 4% return may not be worth the investment.  In addition, many companies underestimate the costs of technology investments, often leading to a smaller return on investment than expected.  It is important to make realistic estimates.

While operating on the “bleeding edge” of technology may seem to be a risky endeavor, the competitive advantage it provides may produce an exceptional return on investment.  Again, it is important to make good estimates for cost and analyze the expected return on investment to see if it makes sense to proceed with the new technology.

When not to invest in technology

Here are some situations when a company should not invest in technology:

To get the cool new thing – Investing in cool new toys may not be the best use of company resources.

To keep up with the Jones – While competitive advantage is important, it is also important to make sure that keeping up makes financial sense.  Perhaps the Jones’ new technology purchase was not such a good idea for them.

To sell new, unconfirmed business – One logistics company implemented warehouse automation they did not need, believing they would be able to make new sales because of it.  The company is no longer in business because the new sales did not materialize.

To get technology for technology’s sake – A company wisely declined to invest $500,000 for a machine that would have eliminated one $20,000 per year job.  The machine would have also required regular maintenance and repair.

To develop a new product without marketing research – New technology can be expensive.  Make sure there is a market for your technology idea before you invest a fortune.

Technology can be a wonderful investment with a magnificent return for your company, but you must make sure your investment will produce a good return.  Jumping in is almost never a good idea.  Make sure to do your research to keep your eyes wide open for the best possible result.

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