How To Do Facebook Live

how to do facebook live - facebook picI just tried Facebook Live over the last couple of days and it is so easy to use.  Why would you want to use it?  Because when you do, you are producing a video of yourself, but you also get feedback from people who watch.  You can customize your message and respond to questions.  I will bet you are wondering how to do Facebook Live…

Instructions On How To Do Facebook Live

When I am on my laptop, I start Facebook.  At the top of the screen is my status update box, the one that says “Create a Post” right above it.  Next to the Create a Post text is “Live Video”.  Click that.  Don’t worry, you won’t be live right away.

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Free Network Marketing Leads

free network marketing leads - a double rainbow - gilbert azActually, this strategy can work for any business that wants to do more online, not just for network marketers.  To get free network marketing leads online, just follow this simple approach: 1) Create training as a solution to a problem your market has, 2) Collect at least names and email addresses in return for your free training, 3) Provide your free training, and 4) Continue to follow up with your leads every few days with more valuable content.  More solutions to their problems.  More detail about your training.

Create Training As A Solution To A Problem

The first thing you do to get free network marketing leads is to create training as a solution to a problem your target market is having.  For network marketers, some problems could be: How do I make a sale?, how do I get people interested in my business opportunity?,  what approaches can I take that won’t alienate people?  I am sure you can think of some more.

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How To Avoid The Spin

avoid the spin - que sera, seraSometimes online marketing is like gambling.  No matter what you do you cannot get ahead.  Get some activity and you are looking for more.  Not getting enough activity makes you fearful.  This is similar to winning and losing at gambling.  Win and you want to go back and gamble your winnings.  Lose and you think you are due a win. Either way you go back and try again.  This is a spin.  Doing the same thing over and over, when it really makes no sense.  How do we avoid the spin?

Good question… but there is hope.  Consider what you do that is productive and what you do that is not productive.  Going into Google Analytics 6 times a day is not productive.  Posting your link on a new website is.  Looking for a new lead every 10 minutes is not productive.  Writing a new blog post is.  Do you see the difference?

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The Advertising Onion – An Explanation

advertising onion - cubs and state farmThe advertising onion is something I just made up.  But it can be so true.  Advertising is like an onion.  Either you only make use of the surface, or you make use of additional layers.

For instance, Goodyear can advertise the features and benefits of their tire, or they can advertise how their tire works on the newest Corvette.  Perhaps they can talk Chevrolet into co-paying the advertisement so that each pays for half.  So Goodyear just spent half the amount on the ad to get the full benefit, perhaps even more than they would normally get.

In the above example, Goodyear also gets more benefit from the advertisement because they show it working on the new Corvette. It shows the product demonstrated in an exciting way rather than just showing a tire and describing its benefits.

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Spider Patience: Sometimes It Takes Time

Spider Patience - Chicago Cubs 2016The Chicago Cubs have waited 108 years for a World Series championship.  Talk about spider patience.  Especially those Chicago Cubs fans that continue to go to games or watch on television year after year expecting different results than the previous year.  How is it even possible to have that kind of patience?

Sometimes in business having patience, even spider patience, can be a virtue.  Sometimes being more aggressive is in order.  How do you tell the difference between the two situations?  As a rule of thumb, you want a new business to show a yearly net profit within 5 years.  Some businesses will show a good amount of revenue early, some will not.  It is up to you to determine what to expect and when to expect it.  Here are some things you can research or be on the lookout for:

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Could Global Climate Change Actually Be A Hoax?

Global Climate Change - The SunWe now live in a world of facts and alternative facts.  Just to make it clear, facts are true and non-facts are not true.  True and false.  Black and white.  Could facts turn out to be non-facts?  Sure, it is possible, but scientific truths, i.e. facts, are usually measured, tallied, counted, concrete, and iron.  They are the things we know, for a fact, are true.  Things like global climate change.

A hypothesis, on the other hand, is a strong theory based on the facts that is likely.  There may or may not be a way to prove it absolutely true, but the facts point to it being true.  A scientific hypothesis is often backed up by other scientists, published in a journal, argued, debated, and open for discussion.

Why would I write about global climate change, being a business writer?  Because as business people, we often have to make tough decisions based on the facts.  If there can be two sets of facts, well then, how do you make good decisions?

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Declare Your Independence Day

July 4, 2015 in Gilbert, AZ

July 4, 2015 in Gilbert, AZ

Happy 4th of July to those of you who live in the United States.  Back 240 years our country declared its independence from England and set off on its own course, and the rest is history.  How about you?  Have you thought of declaring your own independence from your job?  Becoming your own boss and generating your own income rather than depend on a company you have no control over?  In this post I am going to tell you exactly how to be an entrepreneur so that you can work towards being an independent business person.

1. Find a product or service to sell

A business starts with a product or service that is in demand by customers.  Keep your eyes open for needs that people are having a hard time filling, this is a good clue.  Tune your mind to look for good opportunities.

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How To Get Massive Traffic To Your Website In 30 Days

Can you get massive traffic to your website in 30 days?  Sure… it depends on what you are willing to do to get it.  If you want to build consistent traffic without spending money, it may take a bit longer than 30 days.

Our SplashPlan.com site will help you build your network marketing business.  Mainly all you need to supply is traffic.  So getting traffic is the challenge, and the battle, and the victory.  If you can get traffic to your SplashPlan site, you can get all the leads you will ever need.

How can you build traffic?  Here are some ways:

  • Set up a Twitter profile and consistently participate on the site.  Make sure to include a link to your SplashPlan site in your public profile.
  • Participate on small-business-forum.net daily.  Make sure to fill out your profile and include a link to your SplashPlan site.  Set up a signature with a link to the SplashPlan site so it will be included when you post a message or response.
  • Respond to blog posts on problogger.net and copyblogger.com daily when it makes sense to do so.  Find other popular blogs and comment daily.  Make sure to use the link to your SplashPlan site.
  • Advertise if you can… on facebook, twitter, google, bing, or any number of other places.  It will cost money but you will get visitors.

I would advise you to avoid spending money for advertising.  Go the slow route and you will generate consistent daily traffic.

There are any number of other ways to generate free traffic to your blog.  Make sure to do a google search.  If you have time, the possibilities are endless.

Now, if you want to improve the quality of your visitors, you must do one of the following:

  • Make sure they are looking for exactly what you are offering
  • Make sure they know and respect you as a leader

So in comes attraction marketing.  Warm up your leads by promoting yourself and or your expertise.  You can do this by:

  • Creating how-to youtube videos
  • Write a blog about things you know
  • Put your face and resume on linkedin
  • Make sure people know who you are and what you can do to help them

Attraction marketing is about attracting people to you based on: them knowing who you are, them knowing some of your skills and abilities, them knowing about your company, and so forth.  Create a brand – you!

Let me know if you have any other ways to generate massive traffic… beyond link bait of course.

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Helping People You Help Yourself

I wanted to share with you some excerpts from emails we sent to our sales force… I thought it might be useful for everyone:

How To Serve Your Customer

I was thinking this week about how to personally sell or personally sponsor and I’ll tell you the way that we do it: We sincerely try to serve our customers’ or prospects’ needs.  Often this is selfless service as we will give products or information away free and we really don’t expect much in return.  We are pleasantly surprised when we do get an order or somebody is really interested.  I am not telling you to give away the store or put yourself in the poor house to help your customers, but giving your time or helping somebody in need can ultimately help you promote your business.  People see you as somebody who really wants to help.  So here’s my exercise for the next week:

For the next week set aside your business.  Each day for the next seven, find one person to help without expecting anything in return.  Don’t promote your business unless you are specifically asked about it, just help one person each day.  Preferably it is going to be somebody you don’t know, but it could be anybody.  Just volunteer to help in some way.  Again, I am not asking you to give a large loan to somebody or give away something of value unless you would like to, just give help, advice, direction, or a little of your time to somebody in need.  See how all of this feels… That’s how it feels when you are truly serving your customers.  You find out what they need and you help them with it.  You go the extra mile when you can.

The only value we are adding as associates is the service we provide and it can truly be your competitive edge if you are willing to serve your customers to the absolute best of your ability.  Many people are not willing to do this, but that’s what this business is all about.

Helping People

I believe Zig Ziglar once said something like: You can have anything you want in life if you help enough people get what they want.  That is what this business, and really any business, is all about.  We help people.  I am reminded once again this week that there are a lot of desperate people out there that are hurting.  We have the opportunity and the responsibility to help as many people as possible rise above the situation they’re in to a better place.  We can’t and should not do it for them.  But we can show them a better way… We can teach them to fish.  It’s really up to them to put the effort in to catch the fish.

Many people do think that they are owed something, and you do have to watch out for people who want something for nothing.  But there are a lot of people out there willing to work their tail off if they can get just a little help to get going.  We should be there for these people the best we can.  Help people by having them earn their starter kit for our organization.  They can show the catalogs and bring you orders.  It doesn’t take many orders to earn the starter kit… And then you show them how to help other people like themselves for bigger income.

Make sure to also remember the people out there who just love our products or remember their grandma talking about the products, and want to order but can’t find an associate.  They are out there.  They need you to find them.  Make sure to try to get them anything they need… If they need a product you can’t find, give me a call and I’ll help you out.  Sometimes our company discontinues items but there are still places you can find them.  If not, there is usually a good substitute.  Make sure to give heroic customer service to your customers and it can lead to all kinds of good things.  I don’t know what exactly… But we have found this to be true.  As one associate said: Look for the dime behind the nickel.

Remarriage After Divorce

In the blink of an eye, that which you worked so hard for can be dissolved, leaving you out in the cold.  And while you may think I’m referring to a marriage between a man and a woman, this is actually a business blog, so I am referring to a business failure.  I used to say that the failure of my network marketing business was like a divorce and I wasn’t ready to be remarried.  So I went on to school in 2001, getting my MBA in 2009.  You may know this if you’ve followed my blog for a while.  You may also know that I formed an aimless corporation in 2008.  I wanted to start a business again but wasn’t sure exactly what.  I thought, well maybe I’ll start my own network marketing product company, but I wasn’t completely sure what I was going to do.

Since 2008 I have taken on some consulting, here and there, but in 2010 my decision to go into consulting full time was solidified with the pink slip.  I was laid off from my employer and I had enough luck to land, the next Monday, at another company doing full-time consulting.  Then I verbally signed a contract with a friend and did a few hours for him every once in a while.  This contract was dissolved a bit later, I guess you shouldn’t work for friends.  We were heading into the winter and it was the busy time for my other client, so I just went full time with them through March.  March is now approaching and I’m considering asking for another year, which I really don’t think is going to be a problem.  So I will be full time in my own business for more than a year as of June.  That is better than I did in my first business, when I was full time for about 6 months before I went back to work.  The difference this time is that I am “working”, i.e. selling time for money, so it doesn’t feel like I’m working for myself.

When we had our first business, it was a lot of work for very little initial return.  But by the time I quit my job, there was very little to do and plenty of money.  It was kind of weird.  I wasn’t prepared for the change.  After a few weeks, I knew I had to go back to work.  This was before the beginning of the end; I knew I wasn’t ready to be flooded with time.  But before I had quit my job I was so burned out.  We had worked our tails off, my mind was mush, very little sleep for a couple of years, virtually could not do my job any more.  Six weeks later, I couldn’t stand all the time.  Then within 6 months, virtually no more business.  It was painful.  I was very bitter and I “never” wanted to do it again.  We put in all that work and it was destroyed in a flash.

A lot has changed since then.  In addition to my consulting, I am starting to build a network marketing business again.  This with a company I’ve been associated with for 18 years.  I signed up when I was 28 years old and did a little bit, but when success wasn’t instantaneous, I quit trying.  But I did renew the membership every year.  Then we started our “first” business in 1997, our first successful business at least.  So I came back to my original network marketing company full guns last year and am actually doing pretty well.  It’s a lot of work but it’s growing.  I’m happy to be doing it again, and this time I don’t think I’ll have problems with the company.  It’s a little weird to be using the same muscles again after all this time, but the memory is still there, and I feel like I’m actually pretty good at it.

Have you ever had a major business failure, and what did you do to come back from it?

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