Ideas For Success In A Network Marketing Business

ideas for success - Big Texan

The Big Texan

I was thinking of making the title “How To Succeed In Business” because perhaps these tips could be applied to any business and not just in network marketing (or MLM).  Business is business right?  The following are my ideas for success in a network marketing business, that probably could be applied to any business.

Have Your Own Brand

The first step to succeeding in business is to have your own brand.  If you are Joe, the XYZ distributor, you are promoting the XYZ company.  Create your own brand… perhaps Joe Smith, Network Marketing Coach, or Joe Smith Company; something to differentiate yourself from all the other distributors in your company.

Add Value

If you are just “You can buy from me too”, you are adding no value.  You must add some sort of value.  For instance, a while back we made great looking baskets and sold them as a product.  By reorganizing the product the way we did, we added value to the product.

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We Ended Our Retail Operation, Should You?

We used to be a big huge sellers on Amazon.  Big.  We had a basement warehouse and bought by the pallet fulls.  We used FBA on Amazon… sending in shipment after shipment of product.  In fact, at one time we had more product in the Amazon warehouse than in our own stock.

We also sold direct to consumer, which was a bit of business.  We sold locally by delivery and nationally by mail.

It sounds like we should have been rolling in cash but we were not.  Amazon was tricky because we sold a commodity product that others could also be selling.  Lowest price wins, and many sellers would sell for a loss.  So we took a different tactic, we started selling items that were soon to be discontinued or were already discontinued, buying up a large portion so we could outlast the other sellers.  Sometimes we won, sometimes we lost.  We gave away a lot of product that our buyers did not want.

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Why Network Marketing (MLM) Doesn’t Work For You

It is seriously irritating.  You see all of these successful people who do really well, often on a weekly basis, and you just cannot seem to sponsor consistently or build any kind of business.  In this article, I am going to give you some suggestions on what you might do differently in order to attract people into your business.  Perhaps some things you have not even considered.

Get a life

At one point, all I was doing is working hard at my business.  And as they say, all work and no play makes Johnny very dull.  Nobody wants to be around you if all you do is talk work.  All you know is work.  All you are is work.

Often the way to break this habit is to play golf, be in the moment at your children’s activities, travel, do something that adds to your subject matter rather than just work.  If you can talk to people about normal, common things, they will relate to you more.

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Declare Your Independence Day

July 4, 2015 in Gilbert, AZ

July 4, 2015 in Gilbert, AZ

Happy 4th of July to those of you who live in the United States.  Back 240 years our country declared its independence from England and set off on its own course, and the rest is history.  How about you?  Have you thought of declaring your own independence from your job?  Becoming your own boss and generating your own income rather than depend on a company you have no control over?  In this post I am going to tell you exactly how to be an entrepreneur so that you can work towards being an independent business person.

1. Find a product or service to sell

A business starts with a product or service that is in demand by customers.  Keep your eyes open for needs that people are having a hard time filling, this is a good clue.  Tune your mind to look for good opportunities.

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Getting Traffic In 2016 Is Not The Same As Getting Traffic In 1997

12345845_1124265154274240_1275585496_nBack in 1997, Yahoo was the king “search engine”.  Actually more of a directory… but today that directory is no more.  It was wonderful to be in the Yahoo directory without much competition, it is what made our business at the time take off to unimaginable heights.

Back in 1997, free for all links were great.  People wanted to discover new sites and they would click on all kinds of links.

In 2016, not so much.  People in the United States are much more social users of the internet.  People in other countries are still in discovery mode, but the US is tired of exploring.  We like what we like, no need to venture off.

With all that is different today, how does a new website get discovered, visited, and become popular?  Let us first take a look at the top 5 websites in the world, as organized by Alexa:

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How To Keep Up While On The Road

Glendale CALast week I drove out to see my son in Glendale, California. We were giving him our old Acura with 180,000 miles on it as he has been driving a 1991 Toyota Corolla. The Acura should be a more reliable car, and it is definitely cooler, so he was really excited to be getting it. I made sure my client was ok with my working remotely for the week, as I planned to drive the car out one weekend, stay for the week, attend my cousin’s wedding in Arizona, and fly home the following weekend. A very busy schedule, and one where I really needed to keep up with my workload and business activities.

I think the only difficult think I could imagine was: What if I got something in the mail that needed to be handled urgently? Well, Chris was still home and getting the mail, and she would let me know if anything came in the had to be dealt with. Otherwise, we use Quickbooks Online for our accounting, Intuit for payroll, and most of the client work can be done with Remote Desktop through a VPN. I use my Apple Macbook Pro to run everything, including a copy of Vista, so no problems there.

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When A Company Should (And Should Not) Invest In Technology

Investing in technology for your small business may seem like a good idea.  Many small business owners have laptops, smart phones, color laser all-in-one printers, digital cameras, or any number of other hardware devices.  Their business may also have specialized software and hardware to control inventory in their warehouse, or to share data among their employees.  There are all kinds of uses for technology and it may seem natural to use technology for any business process that can be done with technology, but that may not always be the wisest choice.  This article discusses when a company should invest, and when it should not to invest, in technology.

Justifications for a technology purchase

When starting new technology projects or purchasing new technology, business managers often use the following justifications:

Competitive advantage – Competitive advantage is when one company has an advantage over another.  As an example, company XYZ has competitor ABC, which has a CRM system.  Company XYZ buys a CRM to eliminate company XYZ’s competitive advantage over it.   Competitive advantage would also apply if company XYZ buys new technology company ABC does not yet have; company XYZ would then have competitive advantage (in theory).

Support a strategy – A company CEO may have a vision for the company’s future.  He or she creates a mission statement to detail the vision, and strategies to realize the mission statement.  The company then buys technology to support one or more of the strategies.

Create a product – Many companies in recent years have used technology to create a product: from web sites such as Facebook.com to companies like Oracle that develop software solutions.  Other companies like Cisco, IBM, and HP develop hardware products that they sell.

Be able to share information internally and externally – A company may invest in a customer relationship management (CRM) product or exchange data with a business partner via Electronic Data Interchange (EDI).

Manage and control the organization better – Companies will buy financial packages such as Quickbooks or software solutions as elaborate as Microsoft Dynamics Enterprise Resource Planning (ERP) package to share and control information within a company.

Market products and share information with customers on the internet – A company may develop a website to share information with their customers about a new product offering or information about contacting the company.  These days the internet has become a self-service marketplace, allowing customers to research, buy, and get service after the sale.

When to invest in technology

The following are situations when companies should seriously consider investing in technology:

When there is a need – The technology is a requirement of doing business.  For instance, a customer begins requiring data transmissions about the status of shipments.  Not implementing the technology means losing the customer’s business.

When there is a significant savings to be had – Implementing the technology means not hiring 5 people, saving the company $250,000 in salaries, taxes, and benefits.

When there are significant revenue gains to be had – A new customer will only do business with your company if you accept their orders electronically, and will sign a contingency contract to that effect.  The value of the business is $2 million per year.

A reasonable return on investment is needed to justify the above arguments.  If it costs $50 million to get $2 million more in business yearly, the 4% return may not be worth the investment.  In addition, many companies underestimate the costs of technology investments, often leading to a smaller return on investment than expected.  It is important to make realistic estimates.

While operating on the “bleeding edge” of technology may seem to be a risky endeavor, the competitive advantage it provides may produce an exceptional return on investment.  Again, it is important to make good estimates for cost and analyze the expected return on investment to see if it makes sense to proceed with the new technology.

When not to invest in technology

Here are some situations when a company should not invest in technology:

To get the cool new thing – Investing in cool new toys may not be the best use of company resources.

To keep up with the Jones – While competitive advantage is important, it is also important to make sure that keeping up makes financial sense.  Perhaps the Jones’ new technology purchase was not such a good idea for them.

To sell new, unconfirmed business – One logistics company implemented warehouse automation they did not need, believing they would be able to make new sales because of it.  The company is no longer in business because the new sales did not materialize.

To get technology for technology’s sake – A company wisely declined to invest $500,000 for a machine that would have eliminated one $20,000 per year job.  The machine would have also required regular maintenance and repair.

To develop a new product without marketing research – New technology can be expensive.  Make sure there is a market for your technology idea before you invest a fortune.

Technology can be a wonderful investment with a magnificent return for your company, but you must make sure your investment will produce a good return.  Jumping in is almost never a good idea.  Make sure to do your research to keep your eyes wide open for the best possible result.

Do You Think With Emotions Or Logic?

Sometimes I want to do what is best for the customer at all costs. That objective sometimes creates an emotional trap when considering price increases, service changes, or product discontinuations. Yes it is a good and noble objective, but you really can’t always do what’s best for the customer in all cases. I mean, you can’t sell your best product for nothing for instance. You may not be able to provide 24 hour customer service. You may not be able to be the best or fly across country at a moments notice. There is some limitation to what you can do for your customer.

The same could be said of any of the truths you hold to be self-evident. Are all men really created equal? Do we all have the same access to life, liberty, and the pursuit of happiness? Is lying always wrong? Do we owe our shareholders more than our community, or vise versa? Must we lay off employees when times get tough, or not lay off employees at any cost?

Rather than answering these questions, I would like you to know that some choices are very tough and take careful consideration. Some choices that look easy may have unforeseen consequences. If possible, you really need to take a step back and consider all the ins and outs of a problem before you do something about it. And that means initially setting aside you long held beliefs and come from a position of logic rather than emotion.

Is this yet another long, boring discussion about ethics? Well, no. People are emotional about all sorts of things. It is usually because you paint yourself into a corner about something and have no options when you encounter a problem that doesn’t fit. Try this on for size: “I will never…” or “I will always…”; these can be problems because what if you must or must not? What kinds of things do you use these phrases with? “I will never leave the house without an umbrella.” What if you left your umbrella at work? Silly, eh? Well people paint themselves into corners with these kinds of things all the time.

While having absolutes makes things difficult, there is one absolute. You must always follow the law. Think you must break the law? Consult with an attorney. Don’t know the law? Learn it. It is said that ignorance of the law is no excuse. You can go to jail for decades for ignorance. Do you have a good excuse for breaking the law? Again, pass it by a knowledgeable attorney before you do anything. He is likely to tell you the consequences.

How about you? Do you recall having an emotional response about a question somebody asked you? Or a problem you were working on? Or just responding to something somebody else said?

Originally published 8/8/2011 on businessfizz

Get Fresh Leads By Promoting Your SplashPlan site

10362286_1420343261571590_1005938937_nWith SplashPlan.com, you can get fresh leads… Exactly what do we mean?

Your SplashPlan site: When you sign up as a member on our SplashPlan.com site, and fill out your profile, you will get a SplashPlan site similar to SplashPlan.com/yoursite.

Promoting your SplashPlan site: We offer you several ways to promote your SplashPlan site for free.  Mainly you add a link to your SplashPlan site on other web sites such as Twitter, Pinterest, Instagram and so forth.  Participate on these sites to make your link more powerful.

Leads: A lead, in the case of SplashPlan, means that somebody signs up as a SplashPlan member after they visit your site… You want to provide your lead with quality support for using SplashPlan.  A lead changes to a prospect when they ask for information about your network marketing program.

Prospects ask for information about your network marketing program: Once they become a prospect you can send them information online or by mail, then follow up with them by your chosen method until they ask you to stop or they sign up in your program.

Fresh Leads: Mailing lists tend to be a little stale, but you will get SplashPlan leads at the moment they sign up as a SplashPlan member.  Again, you will want to build trust with leads by providing top quality support for using the SplashPlan site.

Internet Marketing Training: Training included with your SplashPlan membership that shows you ways to promote your SplashPlan site online.

That’s about it… let me know if you have any questions…

How To Build A Big Business In A Small Town

I moved to the Chicagoland area when I was 21 years old. It was much, much different than what I had experienced before that in my life. You see, I had grown up mostly in Oskaloosa, Iowa having moved there when I was in 6th grade. I graduated from Oskaloosa High School and went to Indian Hills Community College in Ottumwa, Iowa where I received my AAS degree as a Systems Analyst. Even before moving to Oskaloosa I had lived in small towns for the most part. I had lived in Albuquerque, New Mexico for a year and Des Moines when I was really young, but mostly small towns otherwise.

Oskaloosa was a town of about 10,000 people but our house was actually in Beacon, a town of about 50 houses. Growing up in such a small place was a little weird, as everywhere you went people would know you, your parents, your grandparents, your great grandparents, your aunts and uncles, etc. Much of my family lived or had lived in the Oskaloosa area so our family was well known. Many of the people who lived in Oskaloosa were senior citizens and or people living below the poverty line, so you might guess there was little opportunity for creating larger businesses. Small, home town businesses yes, but growing up there you could not imagine how big the world really was. Leaving, especially for larger cities, was something pretty scary. The idea that over 2 million people live within the Chicago city limits is just crazy talk.

In Oskaloosa and the surrounding areas, we have a few bigger businesses such as 3M, Rollscreen (Pella Windows), Clow, and Musco Lighting. Musco was founded in Muscatine County and has done some amazing things, like put up the lights at Yankee Stadium. Their website still has their corporate headquarters as Oskaloosa. The others are located elsewhere. But Musco is a great example of building a large business in a small town.

When you grow up in a small town, you really don’t see the opportunities that are out there in the world. That is why I will suggest you travel to Los Angeles, Chicago, Houston, New York City, Atlanta, or other large cities and learn about needs outside of your small town. I am not suggesting that everyone move to a bigger city, but you really should experience what things are like, what opportunities exist, what people value throughout the country in both urban and rural areas. If you can, travel internationally to learn what things are like in other countries. It really is an eye opener. If you cannot travel like this, at least research what different people are like in different parts of the country and world.

Like Musco did with lighting, create your own dream and develop a product to appeal to people of all types or businesses of all types. The great thing about living in a small town is that there are a lot of great people who will pitch in and help you build your dream into a reality. Of course there are going to be people who know you and don’t believe you can build your dream, but that’s ok, just keep your eye on the prize and keep working for it. If you break down all your barriers, you will be surprised what you can accomplish.

When I decided on my career, I thought that working with computers and creating software was my way out of the factories. What I didn’t know is that my dream was still pretty small and that I could do much greater things. Here’s a small town boy that did pretty good in the “big city”… but my kids are going to do things far greater than I ever could have imagined. Make sure not to sell yourself short.

Originally posted 7/18/2011 on businessfizz.com

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