It’s About Business

Back in the 1990’s when we were first starting our business, guys were starting “.com” businesses and investors were just throwing money at them.  Having an internet website meant money, sometime in the future, even if you didn’t know how you were going to get it.  Putting a great site on the internet meant a great future for the company, and investors were buying the Brooklyn Bridge over and over again.  Then, people came to the realization that these businesses they were investing in didn’t make any money, and they probably wouldn’t into the foreseeable future.

And that is the problem.  Doing business on the internet is still about doing business.  About selling a product.  About making a profit.  It’s business.  And being an entrepreneur is about starting and building a business.  It doesn’t matter whether that business is built on the internet, or if you’re building a business using a multi-level marketing plan.  It’s still business.

Starting a business is partially about motivation.  But it is not all about motivation.  Having a certain set of skills in your bag of tricks is important.  Knowing how to market and sell is exceptionally important early on.  Finding good information.  Executing your business plan.  These are all very important skills to learn.  They can all be learned “on the job”, so as you are starting your business you learn the skills you need at the time.  Sometimes, though, you don’t know what you need to know… so it is a good idea to study general business concepts.

You can do it.  You can start a business of your own and be successful.  Just remember that no matter what you do and how you do it, it is still a business.

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