How To Be The Big Fish – A Little Review

I have been talking about a lot of different things on my blog, but today I thought I would like to give a high-level summary of what it means to be the big fish in your multi-level marketing company.  Being the big fish is about image which is made up of several different things:

1. Professionalism

You are building a business so having a business name and business cards are important.  How you present yourself, especially during official business, is also extremely important.  The way you dress, how you groom, and if you have showered recently, are all important elements of creating a professional image.  Having your own web site can contribute to your professionalism and your image to others.

2. Marketing Method

The way you market your company contributes to your image.  If you pester your family and friends over and over to join or buy your product, you are probably creating a negative image.  If you create a marketing plan that identifies your market and seeks to deliver your marketing message to your market, this will create a positive image to those who matter most to you: people who would be your customer or distributor.

3. Marketing Effort

People who go 1000% into executing their marketing plan will create a positive image for their company.  They are fully committed to their product, what their company can do for others, and they don’t hold back (i.e. for fear of rejection).  This is having the faith in yourself to believe you will be successful no matter what others say.

4. Management Execution

You will create a positive image for your company when you can fulfill orders in a timely manner, get people information when they ask for it, answer your telephone professionally, and be there for your distributors.  Creating the right image cannot be all about sales and recruiting, it is about doing all of the right things for the people who depend on you.

5. Selling Yourself and Your Company

You personally and your company are what matter to the prospective customer or distributor, not your upline or your MLM company.  What are the features and benefits of doing business with you?  What can you do for your customer?  What can you do for your distributor?

Put yourself in your customers’ shoes: What do you expect from the people you do business with?  Spend a little time analyzing what you can do better and how you can sell that as a service.

6. Believe That You Are Already Successful, Believe In Yourself

Pump up your ego a bit and believe that you are something special, because you are!  You are the person with the company that is going to help thousands of people become successful and financially independent.  You are only held back by your beliefs, do a little self talk and make your dreams come true.

Now I am NOT telling you to get yourself all worked up and go out and do a bunch of stuff that means nothing to your business.  Get yourself pumped up and work your plan.  Find ways of working your plan that don’t cost you a lot of money, or any money if you can.  This may take a little creativity but it can be done.

Regardless of what you do and how hard you work, building an MLM business is harder and takes longer than you will expect.  Enjoy the little gains and the joy of your customers, and eventually your business will pay your salary and more.

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