What Do You Do with Distributors?

On my blog, I have discussed the methods used to attain distributors which I will quickly review here: People will become your distributor in their time not yours. You need to have the patience of a fisherman, otherwise you will scare the fish away! Your job is to support them during the process of consideration, give them what they need to make a good decision then stand back. Any pressure or hype will probably get you distributors that will do nothing.

Once you begin signing up distributors, your focus really switches to supporting them. You should give them encouragement, train them, and help them as much as they will allow you to. You should give the most help to your best and most trustworthy distributors, and you could go as far as building for them with them by your side if this is agreeable to them.

You do also want to train them on the product.  The product’s uses, features and benefits, and why a customer would want to buy it.  Make sure that the distributor buys for himself so that he or she can experience the benefits personally.  Ultimately you want customer sales but customer sales follow personal use.

That is mainly it. Of course you continue to gather leads and work with prospects all along for yourself but now you have the added work of supporting distributors. The added burden is not huge and is usually enjoyable. However, don’t frustrate yourself because somebody is not doing their part, just work with the ones who are.

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